New brand development

Striking brand staging in a modern vintage look

TH.KÖNIG - a full-bodied and mild Zwickl - is a homage to the brewery founder Theodor König and a successful combination of tradition and innovation. Theodor König - himself being an innovative mind of his day - is serving as the eponym and is therefore effectively staged in the very centre: With his portrait and his signature on the front label combined with his initials in the eye-catching seal, he guarantees for the high quality of a characterful beer with a long tradition. This is further supported by the monochromic photograph, the distinctive font and the audacious arrangement of text blocks as well as the striking quality seal on the bottleneck.